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At Liquor Sale Store (“we,” “us,” or “our”), we value the trust of our discerning clientele who appreciate fine wines from Burgundy, Champagne, Barossa Valley, and other premier regions. This Privacy Policy outlines how we collect, use, protect, and share information gathered through our website ustopshelfliquor.com.

1. Information We Collect

To provide our premium wine purchasing experience, we collect:

  • Personal Information: Name, email, shipping/billing addresses, phone number, and payment details when you purchase our curated selection of fine wines.
  • Transaction Data: Details about purchases of Bordeaux futures, rare Burgundies, or vertical collections from California.
  • Technical Information: IP address, browser type, and device information to enhance your browsing experience.
  • Preferences: Your wine region interests (e.g., Adelaide Hills, Beaujolais, or Côtes du Rhône) to personalize recommendations.

2. How We Use Your Information

We use your data to:

  • Process and fulfill orders for our premium wines, including rare vintages and prestige cuvées
  • Provide customer support for collectors building custom wine collections
  • Implement our wine-specific fraud prevention measures
  • Send updates about new arrivals from sought-after regions like Châteauneuf-du-Pape or Central Valley
  • Improve our website experience for international wine enthusiasts

3. Data Sharing and Disclosure

We respect the privacy of our connoisseurs:

  • Payment Processors: Share necessary transaction details with Visa, MasterCard, JCB, and PayPal to complete purchases
  • Shipping Partners: Provide address information to deliver your temperature-controlled shipments
  • Legal Compliance: Disclose information when required by law, particularly for high-value international shipments
  • Business Transfers: In case of acquisition, customer data may be transferred to the new owners

We never sell your personal information to third parties.

4. Data Storage and Security

Your security is paramount when purchasing fine wines:

  • All transactions use bank-level 256-bit SSL encryption
  • We never store complete payment details on our servers
  • Data is stored on secure servers with limited access
  • International transfers comply with applicable data protection laws

5. Your Rights

As a valued customer, you have the right to:

  • Access, correct, or delete your personal information
  • Opt-out of marketing communications about new Burgundy arrivals or Champagne releases
  • Request details about how your data is processed
  • Withdraw consent for data processing (may affect order fulfillment)

6. Cookies and Tracking Technologies

Our website uses:

  • Essential Cookies: For secure checkout and maintaining your shopping cart of fine wines
  • Analytics Cookies: To understand how collectors navigate our selection of premium vintages
  • Preference Cookies: To remember your region preferences (e.g., Barossa Valley vs. Bordeaux)

You may adjust browser settings to manage cookies, though this may affect certain features.

7. International Data Transfers

For our global clientele purchasing rare Australian vintages or English sparkling wine:

  • Data may be transferred outside your country of residence
  • We implement appropriate safeguards for international transfers
  • Payment methods must match shipping destination countries

8. Policy Updates

We may update this policy as our collection of fine wines evolves. Significant changes will be communicated to our valued customers.

9. Contact Us

For questions about your privacy when acquiring our premium wines:

Liquor Sale Store
2036 Goldcliff Circle
MILWAUKEE, US 53201
Email: [email protected]